In the ever-evolving landscape of video games media, a duo of seasoned professionals is making waves with their ambitious venture, Respec. Tom Orry and Alex Donaldson, armed with a combined 40 years of industry experience, are betting on a classic old-school style multi-format video games website to thrive in 2026. Their vision is to create a lean, passionate operation that punches above its weight, offering a unique voice and a convivial feel that resonates with readers. This article delves into their strategy, the challenges they face, and the potential impact of Respec on the games media industry.
A Return to the Roots of Games Media
In an era where the games industry and its media coverage have faced numerous challenges, Orry and Donaldson believe there's a place for a traditional, text-driven approach. They argue that many websites have been mismanaged financially, leading to a decline in the number of print magazines and online publications. The pandemic-driven spike in audiences and revenues was short-lived, and the market is now dominated by a few major players, with influencers taking center stage. Respec, with its old-school charm, aims to carve out a niche by focusing on what it loves: text-based games coverage, a weekly podcast, and eclectic Let's Plays on YouTube.
The Power of a Clear Voice and Community
Orry emphasizes the importance of a distinct voice and a sense of community. He draws parallels between the best video game magazines and early websites/fansites, emphasizing the need to engage with readers and provide content they enjoy. This approach, he believes, will foster a loyal audience and a sense of belonging. The British heritage of Respec adds a unique flavor to the media space, offering a fresh perspective in an increasingly US-dominated industry.
Navigating the Financial Landscape
Respec's business model is primarily advertising-funded, with paid subscriptions via Patreon offering exclusive content. Donaldson acknowledges the challenges of building a direct user subscription model, but he's confident in the site's independence and the support of RPG Site, which provides a strong financial foundation. Orry highlights the importance of reasonable expectations and the alignment of goals between the site and its owners, setting Respec apart from corporate-owned media.
A Focus on Quality and Audience Engagement
The success of Respec, according to Donaldson, will be measured by more than just page views. He emphasizes the importance of building respect, reputation, and trust within the audience. This includes analyzing metrics like bounce rate, dwell time, and sessions per user, which indicate a healthier site less reliant on search. Donaldson's experience with RPG Site equips him to maximize advertising revenue while maintaining user respect.
A Vision for the Future
Orry and Donaldson's goal is not to rival the largest games sites but to create something manageable and enjoyable. They envision a brand that people feel invested in and trust, maintaining its independence. Donaldson's experience inside larger organizations has taught him the value of a small, agile team, and he believes Respec can thrive on its own terms. As they navigate the challenges of the games media industry, their passion and expertise position Respec as a promising addition to the digital landscape.
